apple is the biggest company in the world the first trillion dollar company and know from everyone from the kids to my grandparents. and has a major market share in Australia. But how did they grow to such size. well it wasn’t without there level of failures but when apple hit there success they were big innovators and changed the landscape of technology forever in PC and mobiles but they do a good job at separating them selves from the competition making there product seem more prestige’s and impressive then it actually is. for one they don’t call their PCs “PCs” even though that essentially what it is they call them imacs, mac books, mac airs, the word mac holds a level of prestige its meant to be impressive and seem expensive and high class. same with i phones the saying its an i phone made you seem like it was a prestigious item.
But in recent years the prestigious name of apple has fallen due to their uptight design rules. since they don’t allow any outside development so the tech they use is not as powerful as phones for the same or even cheaper then the iPhone so the market share is going down slowly but surely.
thats not to say that the iPhone dose not have its benefits IOS is an extremely easy to use software so it is good for less tech savey people that seems to me to be the broadest appeal of the iphone.
Keen Casualty 